When the emperor has no clothes, stagecraft is very important.
Keepers of Bush Image Lift Stagecraft to New Heights
The New York Times on the Web
On Tuesday, at a speech promoting his economic plan in Indianapolis, White House aides went so far as to ask people in the crowd behind Mr. Bush to take off their ties, WISH-TV in Indianapolis reported, so they would look more like the ordinary folk the president said would benefit from his tax cut.
don’t you love this? my favorite is having his face aligned with those on Mt. Rushmore… talk about strategy.